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About us

The Bathwick Group, founded by Jonathan Steel in 1997, researches how businesses actually buy and apply IT to their business, how they innovate using technology, and how IT is supporting changes in market and organisational models. Our research framework is split into four key domains, each focusing on a feature that client organizations aspire to be: Dynamic, Smart, Open, and Green.

Combining primary research and benchmarking with trend analysis in enterprise, mid-market and small business sectors, Bathwick provides research models, benchmarking tools, market analysis, and strategic consultancy services to a variety of IT, communications, government and media clients, and helps enterprise organisations plan for technology-driven change.

The Bathwick Group also includes:

• The ThinkAgain Partnership LLP, a global collaborative research network, which brings together academics, writers, business and political leaders to generate new insights into business productivity and performance, geo-political and environmental issues.
• Bathwick Consulting LLP, which carries out consulting projects based on our research frameworks and insights from our benchmarking activity.
• Bathwick Press LLP, which publishes books designed to help business leaders gain insight into how IT can help to change and drive value in their organisations.