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Research

Bathwick market dynamics research includes:

• Procurement/Usage Dynamics
• How organisations buy and apply information and communication technologies, and
• Market/Selling Dynamics
• How vendors are operating within the changing IT market

In the first area, we are interested in how organisations really buy ICT and the productivity and organisational benefits they gain (or fail to gain) from the resulting infrastructure and/or projects.

In the second, we are interested in how the shape of the market is changing through customer, economic, and legislative demands and how vendors are addressing those requirements in their marketing, positioning, messaging, and selling.

All business, technology and issues research falls into one of five categories, (with a brief explanation of the types of things we look at):

• Dynamic - Dynamic and flexible organisations and IT infrastructures, SOA, innovation
• Smart - Business information integration/availability/modelling, dynamic and accessible knowledge
• Open - Open systems/standards, IPR, collaboration methods and tools
• Green - Environmental standards, green IT, CSR
• Services - The market for IT services, services vendor performance

For more information on Bathwick research, please contact us directly.