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What we do

The market for Information and Communication Technology products and services (ICTs) globally is $3trillion. ICTs are drivers of global productivity and competitiveness and are pervasive in most organisations, both public and private.

But it's hard to get right; smaller companies tend to be unsophisticated and lack resources, and large enterprises suffer from almost insurmountable complexity. As a result, and despite the investment represented, ICT often fails to deliver.

The Bathwick Group is dedicated to understanding why, and to finding solutions to the serious challenges faced by business leaders today.

We strive to research, benchmark, and understand every stage of the process from product development and vendor marketing through the selling and procurement process to application and operation.

We can then help business leaders by

• Benchmarking business processes and IT infrastructure, generating detailed understanding of where organisations are gaining or losing productivity and investment value.
• Executive education and advisory programmes, showing how IT can be exploited to enhance flexibility and asset performance in their organisation, where they are failing to do so now, and the real business risks of that failure.

And can help vendors by

• Generating research and insights for communications planning and execution.
• Marketing consultancy, including devising and executing innovative new programmes.
• Providing direct sales enablement through online customer interaction, lead generation and lead nurturing tools.